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Joanne Latham / British Model Makes U.S. Herstory

jeriseven  asked:
Hey there, great work. Do you have any pics of Joanne Latham? Loved her back in the day.


Joanne Latham was born in Wolverhampton, England. After studying classical ballet for nine years she took a scholarship to the Royal Ballet School. A dancing competition led to a request for her to model for Miss Selfridge. This consequently drew her into the world of modeling and television commercials where she became an instant success. She appeared on Page 3 of The Sun and in the Daily Mirror and built a huge following as a glamour model.

joanne latham.jpg

In 1979, the two major men’s magazines, Playboy and Penthouse, fought a very publicized battle over her for the first nude pictures. Latham signed a contract with Bob Guccione and Penthouse which promised a fee of £70,000 for her to appear in the 10th Anniversary edition. Latham adorned nineteen pages of the magazine. That edition made U.S. history, selling more in dollar percentage than any other magazine to date and making a profit of $18 million. After a brief affair with Guccione, Latham’s contract was terminated with Penthouse when she fell in love with Guccione’s son. She moved from New York to Los Angeles and briefly became the girlfriend of Hugh Hefner living in the Playboy Mansion.

joanne latham 2.jpg

In 1982, Latham was involved in a serious car accident after which she gave up modeling to open the first ‘workout’ keep fit studio in the UK. In later years, she studied drama at the Birmingham Repertory Theatre, working under a director of the Royal Shakespeare Company and went on to play the lead role in a government funded film for the Arts. In 1999, Latham became a teacher of Yoga training at the Sivananda Yoga Vendanta Centre in Nassau, Bahamas. Since then, she has continued working in the healing arts. Despite several offers, she has refused to write her biography.